New branding for Castlebuild Scaffolding

Phoenix Sustainable Investments understand that a strong, professional brand identity is essential for any business looking to stand out. Part of the Phoenix Group, Castlebuild Scaffolding, a Lincolnshire-based company, recently worked with LMRT design to refresh their branding and image. While their old identity had served them well, as a progressive and forward-thinking company, they wanted a look that truly reflected their ambitions.

Castlebuild Managing Director Dave Pratt knew that finding the right design partner was crucial. After researching local designers, he approached LMRT design, led by Paul Tompsett.

“I looked at designers in the area and felt that LMRT would be the right fit – especially after speaking with Paul about what we needed,” said Dave.

The result is a clean, modern design that balances simplicity with meaning. At the heart of the new identity is a bold “C” topped with square battlements, a subtle yet effective nod to the castle in Castlebuild’s name. This element reinforces the company’s strong, structured approach to scaffolding while maintaining a distinctive and recognisable look. The typography was carefully selected to complement the icon, ensuring the brand appears modern and progressive while remaining professional. One crucial element of the original branding was the signature orange colour, which was retained for continuity. This ensures that the company maintains its established presence while embracing a fresh new look.

Now approved, Castlebuild Scaffolding will begin rolling it out across all touchpoints, including corporate stationery, marketing materials, vehicles, and workwear. To maintain consistency across all applications, LMRT design also developed a comprehensive set of Brand Guidelines, ensuring that the new branding remains strong and unified in all future communications.

Upon receiving the final logo, Dave Pratt expressed his satisfaction with the outcome:

“We’re thrilled with the new identity, it’s exactly what we were looking for!”

This fresh new branding not only modernises Castlebuild’s image but also sets them apart in the scaffolding industry. With a strong visual identity in place, the company is well-positioned for continued growth and success. As part of Phoenix Sustainable Investments, Castlebuild Scaffolding now has a brand that truly reflects its ambitions, values, and professionalism.