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Upfront on podcast


Gonzalo Ladreda talking on a YouTube interview

Gonzalo Ladreda joins Steven Haken to explore the journey behind UpFront Diagnostics, a Cambridge-based company founded in 2017 that is making waves in stroke diagnostics.


Gonzalo, who began his entrepreneurial journey in 2013 as co-founder of Fresh!Clothing at just 18, has since made impressive strides, including being part of the “Accelerate Program” at Cambridge Judge Business School and being named in Forbes' 30 Under 30 Class of 2023 Europe for Science & Healthcare.


During this conversation, Gonzalo shares how UpFront Diagnostics identified a critical need in healthcare and developed LVOne, a groundbreaking medical device designed to detect Large Vessel Occlusions (LVOs). LVOne aims to bring stroke diagnosis closer to the patient, improving response times and potentially saving lives.


Gonzalo also provides valuable insights into the unique challenges faced by MedTech startups, from navigating regulations to securing funding, and how UpFront managed to overcome these obstacles. His reflections offer a genuine look at the resilience and innovation required to thrive in the MedTech industry.


Interested in medical technology, startup journeys, or the future of stroke care, then watch the full podcast here.

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